2024
Sabai
AI Agent that simplifies cooking: no stress, no effort.
Context
Sabai was designed as a next-generation smart cooking tool, leveraging AI to analyze user habits, suggest personalized meals, and make cooking stress-free.
Problem
Most recipe apps overwhelm users with an endless list of options without considering what they actually have at home or what they truly enjoy eating. Users needed a smarter, more intuitive way to find recipes that fit their lifestyle.
Methodology
Conducted user research to understand cooking pain points. Analyzed competitor apps to identify gaps in the market. Designed an AI-powered recommendation system using location, fridge inventory, and past user interactions.
Key Insights
Users struggled with meal planning and wanted quick, personalized suggestions. People often had ingredients at home but didn't know what to cook. AI-driven recommendations increased engagement, as users trusted smart suggestions over manual browsing.
Project Definition
A busy, food-loving individual who juggles work, family, and a passion for good meals but struggles with planning, food waste, and finding inspiration. They seek stress-free, personalized recipes that fit their lifestyle: whether it's quick weekday dinners, budget-friendly meals, or exciting new dishes to try.
Jobs to Be Done
Make cooking effortless by suggesting smart, personalized recipes using what I have, so I can enjoy great meals without stress or waste.
The name Sabai comes from the Thai phrase "sabai-sabai" (สบายๆ), which means relaxed, comfortable, and at ease. Just like the phrase, Sabai is designed to make cooking a stress-free and enjoyable experience, removing the frustration of meal planning and transforming it into something effortless and fun.