Hashdex
Rethinking crypto asset management.
My Role
Design Manager — led a team of 4 designers across brand, product, and web. Responsible for design strategy, design system, research direction, and stakeholder alignment.
Nasdaq Crypto Index overview
NCI at 1,148.96, up 0.06%, with YTD price chart and Overview, Composition, Criteria tabs on desktop.
NCI composition table
Market cap weighted index rebalanced quarterly, listing Bitcoin at 70% weight and Ethereum at 26.93%.
Mobile index detail view
Same NCI price and description reflowed for mobile, with 1h and 24 hour change stats stacked below the quote.
Insights hub, desktop and tablet
Article feed on desktop next to a tablet view of The Hash Insider newsletter and an analyst spotlight profile.
Products Overview ETF table
ETF listing with HASH11, BITH11, ETHE11, DEFI11, WEB311, and META11, showing YtD, price, and AUM columns.
Mobile ETF detail card
HASH11 fund card on mobile showing Hybrid category, +40.83% YtD, and intraday price of R$19.63.
Impact page mission statement
CEO Marcelo Sampaio quote on sustainable investing under the Impact section's Our Mission tab.
Company stats and BITH11 green ETF
$380mi+ AUM and 260K+ investors stats above a section on BITH11, described as Brazil's first green Bitcoin ETF.
HASH11 fund page, desktop and mobile
Net asset value of R$1.26B and NAV per unit of R$21.54, with 1.3% total fee shown on the mobile fact sheet.
Homepage hero banner
A global pioneer in crypto asset management headline with a 60 second video prompt, desktop and mobile.
A memorable visual identity
The global website was a success and helped establish the company as a leader in the crypto market. The Design System and user-friendly interfaces played a key role in the success of the products. The research & validation process and the continuous data collecting, helped ensure that the products met the needs of the target audience and differentiated from the competition.