2023
WiseThera
Humanized experience for healthcare professionals.
Context
WiseThera is an innovative platform designed to fill the gap in online therapy tools, offering a welcoming, efficient, and secure experience for everyone involved.
Problem
There was a lack of online therapy platforms that offered an intuitive and personalized experience for therapists, combined with advanced technology and robust data privacy measures.
Methodology
Conducted interviews with over 15 psychologists from various approaches, market analysis, and competitor benchmarking.
Key Insights
Found that competitors' platforms didn't meet the needs for personalization, seamless navigation, AI support, and strong data privacy that users and therapists expected.
Project Definition
Created detailed personas representing different types of users, including therapists and patients with diverse needs and preferences.
Jobs to Be Done
Identified essential tasks each persona needed to perform intuitively and efficiently, supported by AI and automation.
