2025
CMDT
DeFi platform tokenising AI-critical commodities.
Context
Brief: "Make tokenised commodities feel as easy and credible as buying stablecoins." Scope: solo product designer, 3-week sprint, hand-off to dev. Deliverables: brand refresh, responsive landing, icon set, motion specs and deck. Style: Brutalist monospace.
Problem
Commodity + DeFi jargon scares non-experts and bores crypto natives. CMDT needed an experience that educates, reassures and converts.
I redesigned CMDT's public face end-to-end: research → narrative, wireframes, UI system and micro-interactions. Goal: turn an opaque DeFi-plus-commodities concept into a single-scroll story that feels both institutional and crypto-native.
