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WiseThera

Leveraging AI to support healthcare professionals, automation to enhance daily workflows, and a privacy-first approach, this case details the process from initial research to launch.

WiseThera

Leveraging AI to support healthcare professionals, automation to enhance daily workflows, and a privacy-first approach, this case details the process from initial research to launch.

The Problem

There was a lack of online therapy platforms that offered an intuitive and personalized experience for therapists, combined with advanced technology and robust data privacy measures.

Context

WiseThera is an innovative platform designed to fill this gap, offering a welcoming, efficient, and secure experience for everyone involved.

Methodology

Conducted interviews with over 15 psychologists from various approaches, market analysis, and competitor benchmarking.

Key Insights

Found that competitors’ platforms didn’t meet the needs for personalization, seamless navigation, AI support, and strong data privacy that users and therapists expected.

Project Definition

Personas

Created detailed personas representing different types of users, including therapists and patients with diverse needs and preferences.

User Stories/Jobs to Be Done

Identified essential tasks each persona needed to perform intuitively and efficiently, supported by AI and automation.