The Problem
There was a lack of online therapy platforms that offered an intuitive and personalized experience for therapists, combined with advanced technology and robust data privacy measures.
Context
WiseThera is an innovative platform designed to fill this gap, offering a welcoming, efficient, and secure experience for everyone involved.
Methodology
Conducted interviews with over 15 psychologists from various approaches, market analysis, and competitor benchmarking.
Key Insights
Found that competitors’ platforms didn’t meet the needs for personalization, seamless navigation, AI support, and strong data privacy that users and therapists expected.
Project Definition
Personas
Created detailed personas representing different types of users, including therapists and patients with diverse needs and preferences.
User Stories/Jobs to Be Done
Identified essential tasks each persona needed to perform intuitively and efficiently, supported by AI and automation.
